Cannes Lions
JWT BRAZIL, Sao Paulo / COCA-COLA / 2011
Awards:
Overview
Entries
Credits
Description
Design a special edition for the world cup bottle.
Execution
We made it happen. And with a real Brazilian accent.We brought together the greatest band in Brazil, Skank, with K'naan.And we pumped the music up.We put the song in places it is not even played.How do we know that the jingle has become a song?
Outcome
Fifth most requested song on Transamérica FM (June)Top 20 on Jovem Pan FM (June)More than 740 free executions of the song.Return of 130% in spontaneous media.More than 1.5 million downloads.And the song invaded YouTube and the media.And that really helped COCA-COLA.The preferred brand with the greatest recall in June (Datafolha / M&M)Brand most associated with the 2010 World Cup (Ibope)Greatest brand recall during the World Cup (GFK / M&M)Sing this success along with us!
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