Cannes Lions

COCA-COLA

THE CYRANOS MCCANN, Barcelona / COCA-COLA / 2014

Awards:

5 Shortlisted Cannes Lions

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Overview

Entries

Credits

OVERVIEW

Description

Coca-Cola presents a magic medicine for people who want to lose weight.

Execution

Because it relates the brand with the environment.

Outcome

For kids it was only about the magic of Christmas. But it is the same magic that made many parents think that an empty bottle can be useful.

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