Context: LVMH, as a Premium Partner of the Paris 2024 Olympic and Paralympic Games, aims to share its mission of “Savoir Faire Rêver” with billions of viewers worldwide. This unprecedented collaboration allows LVMH to showcase its excellence and craftsmanship during key celebratory moments of Paris 2024.

Message: The film features LVMH athletes positioned against iconic Parisian monuments. This visual juxtaposition symbolizes the challenge they face, the upcoming Paris 2024 Olympics and Paralympics Games. Just as LVMH artisans contribute to every victory, big or small, the athletes strive for excellence, overcoming obstacles, and achieving remarkable success.

Objectives:

1. Symbolism: Highlight the connection between LVMH’s savoir-faire and the athletes’ determination.

2. Global Impact: Elevate France and Paris on the world stage through this unique partnership.

3. Inspiration: Motivate viewers by showcasing the shared pursuit of dreams and victories.

In summary, the film embodies LVMH’s commitment as the “Artisan of All Victories”

Paris, the City of Light, the haven for arts and letters, but also the stage for our athletes’ most magnificent feats yet.

As we approach the commencement of the Paris 2024 Olympic and Paralympic Games, it is from the rooftops of Paris that the determined and resolute LVMH athletes seek the resources needed to conquer the city. Gazing upon the iconic monuments of the capital, each athlete measures the challenge before them: to transform Paris into the arena of their victorious dreams, illuminating French excellence and making the City of Light shine even brighter.

Athletes who face up to the emblematic monuments of Paris as a challenge to go after their dreams of victory. Athletes who make the City of Light shine with their expertise and their excellence, just as LVMH and its Houses make their expertise and the excellence of Paris and France shine throughout the world.

As a creative partner of Paris 2024, LVMH wants to create a sense of pride: pride in the craftsmen being part of this adventure and accompanying the athletes, pride in the French people for seeing French savoir-faire and excellence honoured.

The campaigns that preceded this one highlighted the craftsmen and products of the LVMH companies. For this film, the aim was to highlight the athletes that LVMH supports. Athletes facing the challenge of the 2024 Paris Olympic and Paralympic Games, symbolised by the City of Light, Paris.

By placing the LVMH athletes in front of emblematic monuments, the campaign appeals to the emotions. It evokes a sense of aspiration, pride and shared dreams. LVMH's ambition with this campaign is not to promote a product or a service: LVMH wants to make Paris the theatre of all dreams.

The production of the film was conditioned by several constraints:

The availability of athletes necessitated shooting them independently, and for some of them, even abroad. This meant managing no fewer than 7 separate shooting sessions spread over 5 months: Mélanie de Jesus dos Santos in November 2023, Léon Marchand in early January, Enzo Lefort and Pauline Déroulède in late January 2024, and finally Antoine Dupont in February 2024.

These 7 independent shooting sessions required maintaining overall coherence and consistency. To achieve this, we consistently collaborated with the same director, Louis de Caunes, and the same core technical team (Director of Photography and First Assistant).

Additionally, the client’s budgetary performance goals compelled the production team to identify effective cost-saving strategies.

The film is part of a global communications strategy that has made LVMH the partner brand with the highest audience engagement (21% of all partner engagements according to the Quercus Communications Olympic Sponsor Barometer).

In addition, this campaign features 5 of the 7 LVMH athletes. Each of these athletes was the subject of a reveal, with cumulative results approaching 20 million views and almost 900,000 interactions, giving an engagement rate of close to 4.5%.

In addition, a study carried out by YouGov for LVMH shows that for 70% of French people, the LVMH campaign enables the brand to represent French excellence and elegance, while for 59%, it enables the brand to assert its leadership position