As part of their Social Responsibility Program, Coca-Cola is devoted to the pursuit of a positive impact in life people. The best way to spread and release their brand principles and values is through actions that inspire and generate real changes, either in a small community or in the whole world.

This is the first Coca-Cola fridge that keep the product fresh in places where high temperatures are unbearable and the electric supply doesn´t exist. This is the beginning of an industrial production that may reach many places with the same need.

3,000 bottles delivered, 3,000 new students became friends.

The activity was such a success that this special edition will be reapplied massively next semester across the country and other markets.