Coca-Cola has in Atlanta an archive with iconics objets that have been collected through its 126 years of history. It had been a closed area to the public and we wanted to make it visible to everybody round the world making them protagonists of a trip through the brand’s history.

Within the hard financial situation the country and its citizens are going through Coca-Cola launches a local promotion so with any product purchase you can win 100 euros. In order to support that CC gives money away ( no very usual) we develop an action that tells how money in good hands can be turned into happiness. That’s the way the Happiness dispenser is born. A machine ( similar to a cash dispenser) that gives 100 euros without card, if the person compromises to share it with some one.

More than 350.000 organic views in 2 weeks (with not digital campaign).