We considered a silk screen limited production and a minimum of design elements to be consistent with the brand design principle: bold simplicity. We had to keep in mind that, in this case, the target audience was not the public in general but every single professional hired and working for the Coca-Cola Mexico Office. Our approach was to think of this poster as a minimal expression (and a reminder to the people that works there) of what the brand stands for.

We designed a poster that suggests a “vision test” for the Coca-Cola employees and is based on the idea that optimism is in the eyes of every person. Because... looking at things positively is a choice for everyone.

The typographic composition is shaped as the Contour Bottle and it reads: EVERYTHING IS GOING TO BE PERFECT. IT ALL DEPENDS ON HOW YOU LOOK AT THINGS IN YOUR LIFE.