The objective of Betybyte Entertainment with this experience is to strenthen the image of the brand of our sponsor Coca-Cola and to associate it to the socializing, technologic and modernity concept that our entertainment portal has got. Betybyte thanks to the on-line multiplayer games, its new advertising format and its new marketing tool creates a global solution for its customers.Our company provides a new format of advertising in Internet (CyberSpot), more efficient and productive than the usual banner and so, closer the TV environment, these CyberSpots are shown full screen with colour, movement and sound, made in flash 4 and programmed to obtain more visual effects.The games that Betybyte Entertainment produce propitate the communication between users, they promote a high permanence inside the entertainment portal and they offer the chance to win prizes in the promotional area that also integrates this entertainment platform.Betybyte Entertainment has obtained with this experience:*The highest average time of permanence by user of the Spanish portals *500.000 minutes of daily connection*10.000 unique users per day*100.000 registered users in the first three weeks after the launching*A profitable economic model of explotation from the first moment with the new advertising media, the CyberSpots.