Coke wanted to insert their brand among the young emerging middle-class consumers who love their mobile phones, but can't afford a generous data plan. Moreover, in Brazil most Wi-Fi spots aren’t free. So, we created Happiness Refill: a dispenser machine with a built-in computer that connects via Wi-Fi to a Coke Mobile Browser (APP). Instead of dispensing soda, it fills up mobile phones with free data credits. Through the Happiness Refill App, teenagers can use the credits to navigate the internet.

Happiness Refill was designed inspired on the Coke bottle. It's a dispenser machine combined with a built-in computer that connects to a specially mobile Coke browser. Instead of dispensing soda, it fills up mobile phones with credits. So teens can navigate the internet for free on their mobile phones.

For Coke, happiness is being present in the everyday life of teens, integrating mobile, POS and brand experience. Currently, the project is available for one of the largest mobile carriers in Brazil, with 45 million users. It will be expanded to all carriers, generating a new type of flow into the point of sale and spreading happiness everywhere.