DEL VALLE created a brand character, “Paty Del Valle,” a mom and nutritionist expert whose priority is to offer tips on wellness, nutrition and care for her family. Paty became an instant celebrity, appearing on magazine covers and TV Shows, sharing nutritional tips for Mexican Moms.Paty was also featured on ‘La Familia del Valle” shows -the first Mexican custom content animated TV & Web Mini-Series. The episodes show Paty as a regular Mom with the usual concerns and same every day challenges that Mexican Moms face. Every episode is an entertaining adventure for Paty to demonstrate her creativity, imagination on how to have a ‘nutrilicious’ breakfast with DEL VALLE.Paty illustrates how she cares and listens to her family concerns. Paty advises her daughter Sandy on love, convinces her son Nico to have breakfast before playing soccer, and takes Dad and Molotes, their talking dog, on the breakfast adventures.

Sales increased 62%! Paty Del Valle and her family won the hearts of Mexican Moms and families by increasing brand love to 15.4%. Brand health attributes were also affected positively: “For someone like me” increased to 19%, “My favourite brand” increased to 18% and the “is made with natural fruit” attribute increased 5.4%.The results along with high consumer demand have the Family del Valle go into a second season production for 2011. The activation has also crossed geographical boundaries and Paty will be introduced to Moms in Peru & Argentina.