Inspired on the Coca-Cola Peruvian "wallet" video, days before a big derby, a lost wallet was left in the ticket office of a football club containing a ticket for the match and a rival support's membership card. Would people return it?With 8 cameras, in a 3 day shooting, and with total uncertainly about the final result, we decide to test honesty with a 'spicy' twist: football rivalry.And those who did return the wallet, were rewarded a ticket to the match. The film was screened in the stadium in a life feed to more than 60,000 people and the audience's reaction completed the story. We edited overnight and launch on the morning after the match.

Since March 2012: 40 fascinated guests, 1 promoted client and no vacancies till next season.