Samurai Energy Drink gives long-lasting energy to blue-collar workers.

We drew inspiration from apocalyptic illustrations of good vs. the myriad forces of evil. The ad showcases a night watchman about to patrol a village alley. He faces an assortment of characters: the drunk, the thieves, the prostitutes, the gamblers, the electric line pilferers, the cranky vendor, even the rabid stray dog. Not to worry, our night watchman is armed with Samurai.

A staggering 93% profit growth versus previous year for Samurai further boosted its strong position in the highly competitive category.