Coca-Cola created a TV campaign consisting of 10” TVCs that first let the people countdown the hours till the New Year in the very first time zone, and then to celebrate this great moment with each time zone, bringing people together.

Thanks to Coca-Cola’s countdown and hyper-localised New Year announcements, people were able to keep track of each time zone and celebrate with loved ones all around the country 9 times during 24 hours!

55% of Russians agreed that Coca-Cola brings people together. 53% of Russians agreed that Coca-Cola makes the New Year happier. 43% of Russians stated that the New Year celebration is even more fun with Coca-Cola. All contributing into Coca-Cola business success!