For a purchase point collection campaign, a scenario was created that evoked a spy action movie. Our target audience receives an order from a mysterious female spy and subsequently becomes involved in a spying mission.

- TV Commercials: “A reward when I accomplish my mission? ”- Vending Machine: “Vending machines are all covered with yellow tape!”- Newspaper Extra Edition: “A female spy broke into the newspaper company?”- YouTube: “Whaaaat? The female spy’s been shot with a hidden camera and the visuals are on the internet!“- Web: “Wow, I’m connected to the female spy!”

- 670,000 Japanese consumers registered as secret agents and took part in the campaign.- An average of 53 cans of Georgia were consumed per person during the two months of the campaign.- As a result, the average sales volume per week increased by 27% compared to the level before the campaign.