Cannes Lions
McCANN ERICKSON ISTANBUL, Istanbul / COCA-COLA / 2012
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Football is all about colours. Brown of mud, white of snow, green of grass and even gray of concrete. Football fans love those real colours of football, not only two colours of a jersey. We wanted to remind people what we fell in love in the very beginning: The purity and innocence of football. And also we wanted to remind for what we played our first ever game: A bottle of Coca-Cola. In Turkey, it’s a tradition. When you play a challenging football game in your neighborhood, losing team buys a Coca-Cola for the winners. That makes Coca-Cola the true and indisputable part of every game.
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