MAKE MISTAKES met teens where they play: cinemas, clubs, bars, pubs and shopping centres.

In nightclub restrooms, 70,000 curious teens peeped into the opposite sexes restroom through a “spying eye” installation – only to get an unexpected surprise, either a man’s incredibly hairy beer gut or a rather large woman’s butt!Funky lenticular & bluetooth postcards encouraged teens to keep the conversation going into bars or on the go.An interactive game on a massive touch screen tested flirting skills with the opposite sex…always ending up in failure.

With so many teens studying, TV spots aired in the lifts at educational institutions – “From mistakes you learn too!”A seven-week TV presence reinforced the brand’s message while radio presented programme integration.

Online sites were peppered with interactive banners full of embarrassing mistakes – “I flattered the wrong girl.” Viral ads appeared on Google Network while Yahoo! carried a 24-hour homepage event domination.

Sprite got noticed by celebrating teens' mistakes. Spontaneous advertising awareness rose 200% and brand awareness grew 8%, reaching maximum peak at 73%, unprompted:• More teens were drinking Sprite daily than ever before, delivering a staggering 150% increase in ‘daily drinkers’ • “Honest and authentic brand” Brand Health indicator rose 22%• 175% increase in “innovative in connecting with brand via Internet” • 7% rise in teens seeing Sprite as their “Favourite Brand” - in a competitive sector, such growth is worth celebrating!• + 69,700 embarrassing and fun viral videos viewed on YouTube • 5,837 postcards downloaded via Bluetooth