Cannes Lions
McCANN ERICKSON, Madrid / COCA-COLA / 2011
Overview
Entries
Credits
Description
This year 2011 is the 125th anniversary since Pemberton discovered the Coca-Cola recipe in a Chemist’s back shop. The spot is documentary-like and it features the most important events in our recent history since Coca-Cola was invented in 1886, such as the end of II World War or the change of century in 2000. The story begins in the Chemist’s where Pemberton found out the recipe and where the product was sold, and it ends in a bar where is currently found, thus drawing a parallel between both present and past.
Similar Campaigns
12 items