We created a first for Ireland developing a highly interactive water wall light projection that combined cutting edge technology, with live digital projections and engaging experiential brand experience.

Using Water Screen technology we created a giant water wall which was 16-20 metres in height and 35 – 40 metres in width at the Grand Canal, Dublin.

A 20k Lumen projector with long throw lens was used to beam animated content on to the rear of the water screen which is visible to the public on the other side.

The aim was to engage and connect consumers in a live digital interaction through Coca Cola.

We had truly achieved our goal of enabling and facilitating the digital socialization of real experiences across all channels of activation and by doing this we had achieved Coca Cola’s overall goal of bringing people together.

86% of Teens said the campaign made the brand more appealing meaning we had connected with Teens in a relevant memorable way.

90% of Teens and 88% of gatekeepers saw the Share a Coke campaign, this is the highest recognition score ever seen in Coca Cola Europe.

Almost 60,000 views of the Share a Coke launch video on YouTube.

Through local engagement the Irish campaign drove teen enjoyment at 94%.

4,000 new Twitter followers.