The Mobile CokeFridge is very flexible. From background designs, menu items to mobile content everything can be easily changed. Whatever promotion message Coca-Cola wants to bring across, it can be communicated with the Mobile CokeFridge. The traditional Coke marketing classics (e.g. the contour bottle, the typical Coca-Cola font) are brought to an appropriate medium for youngsters and stay on their mobile phones for months.

200,000 registered users and over 9 million codes entered within the first 18 weeks. Coca-Cola stays in direct and constant contact with youths at no extra cost: Consumers pull the information they want via their mobile phones or internet.