Cannes Lions
Y&R DUBAI / COCA-COLA / 2014
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In Palestine, football represents a belief in a better world. One filled with hope and optimism. This is the story of the Palestinian Women's National Football team and how they would never give up playing, in spite of all the obstacles they face. Coca-Cola supports their passion and to encourages them to play on by surprising them with a visit in their homeland from football's greatest trophy, the FIFA World Cup. This was the first time in history that the FIFA World Cup trophy was brought to Palestine.
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