For almost one year Coca-Cola was in a dialogue with consumers to turn around the negative impact of the mandatory bottle deposit that was introduced by German law. Third step of the campaign was the introduction of the new 0.5l PET bottle. The microsite was part of an integrated, modular based campaign (offline/online) that demonstrate Coca-Cola’s ability to serve preferred premium soft drinks in the most convenient packages due to the ubiquitous availability and returnability of RR packs. The microsite was divided into six main areas: within these areas users got information about the mandatory deposit itself, the campaign and other extras. However the main feature of the microsite was the sweepstake all users could participate in. The TVC was cut into five single sequences. One of these sequences was sent by email to those users who were already captured in the database. The respective sequence was available via a deep link to be watched on the microsite. At the end of each sequence the user got a code. The task for users was to collect all five sequences to get all five codes and to type the codes in the form in the correct order to get access to the sweepstake.