The “Happiness Truck” is the second chapter in the Coca-Cola Happiness campaign. The creative direction was to take the spontaneous happiness of the first campaign as inspiration, and then create a new story targeted to a more international audience. Brazil was the chosen place.

The objective was to unite the Coca-Cola brand with happiness in a way that invokes sharing, thus, enabling coke’s audience to share happiness with others, using the brand as the vessel. Sharing is a universal human act and the objective of the film piece was to capture the joy and sense of community that would occur with the surprise and happiness that comes with the arrival of this special red truck.The campaign was created to reinforce happiness and brand love. One of Coca-Cola's core brand principles is sharing - so the goal was to tell a story that would live on as a piece of shareable content.

The most effective way to help achieve this was to create a multi-faceted interactive campaign that could live and spread across the globe. To promote the video, we used display advertising, Coca-Cola’s YouTube page and created the “Where Will Happiness Strike Next” (WWHSN) hub on Coca-Cola’s Facebook page.