Cannes Lions

COCA-COLA

ELEPHANT SEVEN, Hamburg / COCA-COLA / 2001

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"Try something new this summer" is the motto of a special promotion that Coca-Cola is doing this summer in Germany. With billboards and TV commercials coke is asking their target group to try out new ideas, think different and generally go new ways. Of course everything is best enjoyed with a coke served at 3 degrees Centigrade.To support this campaign and to offer a platform on which to exchange new ideas and views the microsite "www.cokebei3grad.de" was developed. A special highlight is this microsite is the possibility to send ideas to the web server with a mobile phone via SMS. Aside from this feature the microsite contains evrything needed to support a community including a function to search for people, to register, a promtion where you can win a price and possibility to order merchandizing articles. The navigation of the microsite is done completely in Flash. In order to navigate the user has to throw the corresponding ice cube into the glass (not unlike the drink game "Quarters").It is possible to adjust the strength of gravity and the bouncing of the cuves. Just try it out.

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