Cannes Lions
DENTSU, Tokyo / KIRIN BEVERAGE / 2014
Overview
Entries
Credits
Execution
Take photos of the visitors to make large posters at the event space and give it away to them.
These posters are then used as an advertising image.
Outcome
Over three thousand people came to the PR event
and it was broadcasted by TV programs and many other media channels.
Over two million consumers checked in with SNS
and it succeeded to rebrand.
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