Cannes Lions

KIRIN HYOKETSU COOL SHOT! PROJECT

DENTSU, Tokyo / KIRIN BEVERAGE / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

Take photos of the visitors to make large posters at the event space and give it away to them.

These posters are then used as an advertising image.

Outcome

Over three thousand people came to the PR event

and it was broadcasted by TV programs and many other media channels.

Over two million consumers checked in with SNS

and it succeeded to rebrand.

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