Cannes Lions
PUBLICIS HELSINKI, Helsinki / COCA-COLA / 2008
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In January 2008 all major bottlers in Finland, in accordance with Finnish environmental authorities, were responsible to switch from a refillable bottle to recyclable bottle.Using the new bottles as the hero of the spot, a two-man ‘Coca-Cola Bottle Orchestra’ was put together, to showcase the importance of every single bottle.
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