Cannes Lions
SRA. RUSHMORE, Madrid / COCA-COLA / 2008
Awards:
Overview
Entries
Credits
Description
A young man is drinking from a bottle of Coke when he beins to dance and sing the 'Lola' song in front of an electronic shop with video cameras in it. The shop manager sees him and decides to record his image and send it via his computer.In the time it takes to drink a Coke, the young man's image has travelled around the whole world: he has become famous and everyone knows him.
Similar Campaigns
12 items