By carrying out a completely innovative and surprising campaign, we captured the target’s attention. The media chosen was not only the Theatre, but also the show itself. Coca-Coca’s message was communicated by the actor hired by Coca Cola who performs an unexpected stand up comedy show before the real one. Thus, the creative execution perfectly matches and reinforces both the message and the channel.

- More than 12,000 people participated in this action.- B6 and MPG won “El Ojo Innovador” (The Innovator Eye), one of the most important goals in Iberoamerica.- Indentification indicator grew 1%- Declaration of “Favorite Brand” grew 30%- Spontaneus brand awareness grew 30%- Consumption “more than once per week” grew 1%