India and Pakistan have had geo-political differences for the past five decades. Other than the economic and cultural impact this relationship has had on both countries, a key factor that was always impacted was sport. Especially cricket.

India and Pakistan have never been able to play in each others countries for the past three decades. So no current Indian player has ever played on Pakistani turf and no Pakistani player has stepped on Indian turf.

Until 2023, when Pakistan was finally permitted to play at the Cricket World Cup being held in India.

Throughout the 90s, thats considered the golden age of cricket, whenever India and Pakistan could play in each other's countries, their matches were held at Sharjah Cricket Stadium in the UAE. This served as the home ground for the players and even the fans of both the countries.

The UAE has always held a special place for fans. Especially form these two countries.

Because every time the two teams could play each other in their respective countries due to political differences, the UAE stepped. Making Sharjah Cricket Stadium the home ground for both.

This pitch has seen India and Pakistan make history for over three decades.

So, Mountain Dew, a brand that has always cricket fans together, gave this stadium a chance to make history itself.

By turning it into THE COMMON GROUND. The world’s first cricket field where you can play on Indian and Pakistani turf at the same time.

While Mountain Dew is associated with adventure sports and adrenaline in many markets, for South Asians, it has always been the brand that brings fans together to celebrate their love for the game. In both India and Pakistan, Mountain Dew has been a key partner in many of the major cricket leagues. Making it a name that has been synonymous with cricket for decades.

During the 2023 Cricket World Cup hosted in India, Mountain Dew wanted to celebrate the passion for cricket in the UAE and the role this country has always played in bringing together communities like Indians and Pakistanis.

Every time India and Pakistan couldn’t play each other in their respective countries due to political differences, they would play at Sharjah. So, Mountain Dew, a brand that has always brought cricket fans together, turned it into THE COMMON GROUND

The world’s first cricket field where you can play on Indian and Pakistani turf at the same time.

Official Cricket Grass turf of Indian and Pakistani origin, was brought into Sharjah Cricket Stadium and blended with the existing field. To make sure that every step taken on the pitch, is one on Indian and Pakistani turf at the same time.

The first match played there was also hosted to be just as unique. By giving this honour to local Indian and Pakistani fans who’ve seen their teams make history at Sharjah in the past.

Just like the turf below their feet, they too played as blended teams.

4.3 million total impressions

+ $1.1 million earned media

115% increase in brand-positive sentiment

- Sharjah Cricket Stadium is now starting new programs specifically for aspiring Indian and Pakistani players in the UAE

- Jamil Khan, the groundskeeper of Sharjah Cricket Stadium for the past four decades, is now the face of this unique creation.

- Sharjah Cricket Stadium is renaming the stadium stands afterr iconic players from both India and Pakistan