Cannes Lions

COCA-COLA OLYMPICS

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / COCA-COLA / 2006

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We see a Coca-Cola delivery truck arrive into a normal town where the inhabitants are going about their daily business. As the door of the truck opens, we hear music start and we see people magically start to ice dance on normal surfaces. As they skate we see that the community is coming together in harmony, helping each other and generally ‘living Olympic’. When the truck door closes, the music abruptly stops as the ice dancers pose in an elegant frieze. We then see some onlookers in a café holding up makeshift scorecards that they have created out of napkins.

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