Eight episodes of Que Locura contained a three minute Coca Cola segment entitled Crazy Coke. Each segment involved a hidden camera capturing a scene where a customer would order a Coke and the server would, while in the act of serving the drink, play a practical joke on the customer.

Following the campaign, key measures and attributes increased. 'My favorite brand' and 'Top of Mind Ad Awareness' both increased by three points, while the 'for when having fun with friends' response increased by one point.