Aquarius, a vitamin-mineral drink that hydrates and replenishes, needed a strong campaign to launch its new brand positioning, based on the product’s effect: the replenishment and well-being it produces, that “incredible feeling of rising up”. A feeling this incredible deserved an original soundtrack that lived up to it. A soundtrack that epic and colossal could only be created by Trevor Jones, composer of the original soundtrack for The Last of the Mohicans.

Mr. Jones based his work on moments in which real people “rose up” in order to compose this original soundtrack for the campaign and he himself rose up in the process, seeking out collaborations with the best in the business.

With all of these ingredients, we not only came up with the most epic soundtrack in the world for the spot, but we were also able to transmit that sensation so intrinsic to the product, to spectators.

Original composition written by Trevor Jones specifically for the campaign. Recorded by an orchestra at Abbey Road Studios in November 2014.