“The Wonder of Us” is a poetic declaration of Coca-Cola’s inclusive brand values, spoken on advertising’s biggest stage—the Super Bowl—during a time in America when messages of optimism are essential. The film showcases the country’s “billion unique yous,” including all ethnicities, sexual orientations, and physical abilities. It subverts bias and uproots stereotypes prevalent in American culture, casting marginalized communities in scenes that are humanizing and unexpected. A joyful Muslim family has fun at an amusement park, whereas most media portrayals of the community are serious or somber. A disabled person defies gravity as an extreme sports athlete. We connect with a gender nonbinary individual who uses the pronoun “them.” Different voices narrate the spot, reading a playful poem that speaks candidly and spontaneously in celebration of difference. The film continues Coca-Cola’s history of bringing people together, a tradition that began with the “Hilltop” ad nearly 50 years ago.