Through an exclusive partnership with EA, Coca-Cola Zero offered exclusive gaming content to a loyal and trend conscious fan base. This content was made available for downloading and integration into EA’s “Need for speed: Pro Street” game. Designing your own exclusive Coca-Cola Zero car, racing and crashing it against other gamers means gaming as it should be! Great fun and without any downsides. A demo-version was used as an appetiser.

The 'Need for Speed' cooperation with EA was a huge success: 45,000 gamers experienced 'gaming as it should be' and designed, supercharged and raced their own customised Coca-Cola Zero racing car. More than 400,000 gamers took part in the raffle for three VW Golf GTIs with a Coca-Cola Zero design.