In July 2006 Coca-Cola and iTunes agreed upon a large-scale strategic partnership within the field of music.The online campaign aims to convey the potential and the vitality of the cooperation between these highly relevant youth brands to the 14-24 year-olds.The online ad emphasises the merger between two seemingly independent flash skyscrapers of the two brands by visualising their synergy through an extremely emotional video streaming layer within a moment of surprise. The awareness ad is supported by numerous response ads, which communicate certain aspects of the Coke+iTunes cooperation, e.g. the Coke+iTunes music store or the iPod promotion on the loyalty platform www.CokeFridge.de.