This campaign ran online and there are no restrictions imposed on the internet in Australia.

Content was hosted on cocktailrevolution.com.au and also on our partners websites such as Vice and Broadsheet. Users could come across the content from any of these avenues, and would be directed to explore more content like it on the main site.

With an average of 40,000 monthly unique visitors and over 750,000 views of our branded content, people really have started to change the way they drink. Which has meant good things for Schweppes, with sales of their mixers range up 8.8% year on year, nudging $130 million dollars.