Cannes Lions
BAUMANN BER RIVNAY SAATCHI & SAATCHI, Ramat Gan / STRAUSS-GROUP / 2015
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Description
To demonstrate the caffeine boost of 'Coffee Shot' - a small bottled coffee drink -
we took over a few commercial radio breaks
and aired sleepy versions of well-known hard sale radio spots
prior to the original ones for a whole month.
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