Kids love to have their say, so this campaign was designed to encourage their active participation and make them feel like they were contributing to the storyline. Online interactivity was key to achieving this goal, as it allowed kids to become one of Coco’s gang and feel that they were directly helping Coco defeat the crafty Croc. With the online games like Croc Catcher and Map Race Mayhem, we further connected with kids once they reached the website, allowing them to not only interact with the Coco Pops brand but, more importantly, have fun doing it.