Create a new shopping experience which allows Nespresso to activate flow around the store whilst maintaining the experience in accordance with the Brand values.

Acting like a real luxury brand: becoming the muse of a contemporary artist. The constant search for innovation and passion for design have lead Nespresso to make connections within the art world. This project was born out of a collaboration with Manish Arora, a rising star of Indian fashion who has been celebrated in the last few years throughout the world as a renowned artist and fashion designer.

A successful launch opening in Munich, so that the concept will now be rolled out to Paris, Barcelona, Frankfurt and London in 2011.