Cannes Lions
McCANN ERICKSON, Madrid / CAMPOFRIO FOOD GROUP / 2012
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This is the story of two toads that get into a conversation before crossing a dangerous road. One of them was before a human. He had a bored and bitter life full of unpleasantness as a lawyer before being reincarnated AS a toad. The other one was always more happy and sees the human life with more illusion, like something extraordinary, getting to the conclusion that it would be a shame having the opportunity to live a human life and not enjoy to the maximum each instant.
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