We coloured the main free newspaper in Chile with Brown colour, intervening the editorial content on the front page. Not only that: by special ink we impregnated the newspaper with classic coffee aroma.This newspaper was delivered in places nearby McDonald´s to encourage the people to get their free coffee.

The day of the newspaper delivery a record in transactions and sales of associated products (Burgers, and crescents ) was broken, increasing with a 100%. On the 4th day they ran out of stock.We got 7 out of 10 people to buy any breakfast product.