Cannes Lions
OGILVY BEIJING, Beijing / MAXWELL HOUSE / 2008
Awards:
Overview
Entries
Credits
Execution
A shot of adrenaline. As many use the lift to get to their office, a picture of an exposed elevator well was stuck to the floor of the lift. When the doors opened, people were shocked to find the lift had no floor. They would suddenly wake up, much like the effect of drinking a cup of Maxwell House coffee.
Outcome
The stunt was the buzz on the street for the next week, with people from neighbouring buildings coming to visit the lift. Photos and videos were taken and uploaded to content-sharing sites such as YouTube, continuing the buzz online.
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