We invented something to help office staff have fun: the Trio Time Office Party. We identified humor as a key driver that would get office staff to engage, so we created cartoon-styled newspaper ads, office posters, billboards on commuter roadways and online banners on business sites inspired by office life in Dubai. Each touchpoint connected with staff at a different point through their work day, and pointed to book a Trio Time Office Party online. Staff signed for parties using the robust website, and Team Trio, armed with goodies, games, lots of Trio samples and more, brought the fun.

In just 5 weeks, over 150 office parties took place across Dubai. More than 4000 office workers sampled Trio. Hundreds engaged online through Facebook and Twitter and thousands of office staff got a break from the daily grind.