Cannes Lions
McCANN ERICKSON MEXICO, Mexico City / NESTLE / 2006
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Fully wake up with a delicious Nescafé Clásico cup of coffee.Emotional Benefit: Seize the day, fully wake up. fully aware.Reason to Believe: Nescafé Clásico Concentrates 100% flavour and 100% enery of coffee.Office worker has a cup of coffee and seems to wake up.
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