Cannes Lions

Centaur

GIANTS & GENTLEMEN, Toronto / DR. AUGUST OETKER / 2021

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Overview

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OVERVIEW

Execution

Super indulgent and under 450 calories – with no artificial colours or flavours – Momenti pizza is the best of both worlds. Naturally, we enlisted a centaur to convey the duality of our message. This legendary hybrid helped us break through the clutter of typical soft health messaging pushed to capitalize on New Year’s resolutions. As they say: one way to stand out is to do so on four legs.

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