Zooming into a coffee bean, we find a mysterious figure walking in a rainforest. He witnesses a coffee plant magically growing, then holds out a Nescafé jar hoping to capture the ‘spark’, which is born from the plant’s fruit. He encourages the ‘spark’ into the jar as we hear “WHAT NATURE PROVIDES, NESCAFÉ CAPTURES AT ITS BRIGHTEST.” By boat, the man journeys towards a bright light source, coming from a large chamber. Finally we see the light is coming from thousands of Nescafé jars, each containing a single, hovering ‘spark’. Title: NESCAFÉ. WE CAPTURE COFFEE AT ITS BRIGHTEST.