“Better wake up with your friends!” Who wants to wake up with annoying mobile alarms when you can wake up much more pleasant?

We communicate the app and its entertaining content on NESCAFÉ websites, Facebook, Youtube pre-rolls, online banners, and app-store ads. All communication materials tease the audience with fun videos showing creative and authentic examples of how people could wake up their friends. Additionally the app users create their own engaging WakeUp content every day and share it with their friends, family, or loved ones via Facebook and other local social networks.

North Africa launched the NESCAFÉ WakeUp app and generated thousands of WakeUp videos within the first days. 17% of all in-app vouchers were redeemed online. Singapore, Malaysia and parts of Europe will be the next regions in the worldwide rollout of the NESCAFÉ WakeUp app.