Cannes Lions
MERCADO McCANN, Buenos Aires / COCA-COLA / 2019
Overview
Entries
Credits
Background
Coca-Cola with Coffee is a new Coca-Cola product that combines the great taste of Coca-Cola, now infused with real Coffee. With this campaign we intent to infiltrate the coffee world and place a Coca-Cola with Coffee instead.
Idea
Everytime Coca-Cola launches a new product, audience is eager to try it. In this case, Coca-Cola with Coffee, combines 2 beloved worlds: the great taste of Coca-Cola, infused with real Coffee.
The demographic audience is global, and as all Coca-Cola products, for everyone.
Execution
With this campaign we intent to infiltrate the coffee world and place a Coca-Cola with Coffee instead. We can find textures and colors from both worlds (Coffee and classic Coca-Cola) in order to communicate that this new product is the familiar great taste of Coca-Cola, with a surprising twist of real coffee.
The demographic audience is global, and as all Coca-Cola products, for everyone.
Outcome
We combine two of people's most beloved drinks: Coca-Cola and Coffee. The familiar and the surprising. And people love it instantly making sales scale beyond expectations
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