Cannes Lions

Coffee Cloud

R/GA, New York / COFFEE CLOUD / 2016

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Description

8 out of 10 independent coffee shops close in their first year. Why? The cumulative effect of lots of small inaccuracies. Coffee Cloud, a unique device attached to coffee machines, lets owners keep track of everything from bean stock to servicing – and helps to keep them in business. Over 1000+ independent coffee shops are already using Coffee Cloud and are experiencing an average 20% increase in revenue.

Execution

Each year, for every single espresso machine, poor data costs coffee shop owners an average of €10,000 in lost revenue. Across Europe this amounts to an estimated €17 billion in lost earnings.

Coffee suppliers sell their coffee to cafés on an exclusive basis, also supplying them with coffee machines. Yet these same suppliers have no idea if the machines are really using their own coffee, or even if the machines are being properly used.

Coffee Cloud solves this problem by providing intelligent, multi-sensor coffee counters connected to our cloud server. We give our customers vital data to help them optimize their profitability, including statistics like: selling time, expected revenue, busy/quiet periods, etc.

We also empower our customers with the ability to remotely monitor and control each espresso machine via a PC or mobile interface. Our product is ready for market and in testing with a wide range of coffee producers/roasters/chains.

Outcome

Coffee Cloud helps coffee suppliers understand how their espresso machines are being used. Customers can improve the quality and quantity of their espresso coffee while protecting the integrity of their brand. We increase revenue for coffee producers/distributors/chains/bars by up to 20%, by bringing espresso machine usage data to the cloud for precise cup-counting and real-time monitoring.

Similar Campaigns

6 items

The Art of TOM

CIRKUS, Auckland

The Art of TOM

2016, PERNOD RICARD

(opens in a new tab)