Coffee vs Gangs has been treated as a story deserving of being documented and followed, not as a brand advertising campaign.

The campaign was brought to life with a series of mini-documentaries which told the back-stories of some of the Kenco students. These were housed on coffeevsgangs.com and also used in online advertising formats, which enabled us to deliver chapters sequentially, moving viewers through the story.

We also partnered with The Telegraph who spoke to the students regularly and published updates throughout the year.

This was all underpinned by broadcast TV, VOD, Cinema and Facebook activity to launch the scheme.

Since the launch of Coffee vs. Gangs 12.8m people have seen the campaign with over 5.5m engaging with it.

Sales of Kenco are up 8.4%

But most importantly though, a group of young Hondurans have begun to map out a brighter future for themselves.

15 students are creating business plans to grow coffee, two are joining forces on a fish farm, one is launching a bakery and another, a beauty/coffee shop.

All ambitions which would never have been realised without the Coffee vs. Gangs project.