Cannes Lions
AVRETT FREE GINSBERG, New York / NESTLE / 2015
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The Purina Cat Chow "Building Better Lives" campaign celebrates the power of rescue. Through shelters, adoptions and nutrition, we're dedicated to helping people find and give every cat the healthy, happy home they deserve. But rescues can work both ways. And the simple act of adoption can be repaid in powerful and unexpected ways. Love, responsibility, compassion—the influence of cat ownership helps us build better lives for both our cats and ourselves. We wanted these films to tell that
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