ZUZU a virtual coaching app that uses the most underused sports infrastructure in the country: the public gym zones.

The app which was developed with professional coaches, was packed with features, reminders, motivators and come-ons all targeted to make you do one thing and one thing only:

DRINK ELITE TURKISH COFFEE & GET OFF YOUR *** AND MOVE IT!

It included personalized training programs, group workouts, invites and training notifications alerts

as well as reminders to drink coffee before workout,

and finally an interactive and socially powered public gym zones map.

*In Hebrew ZUZU means "MOVE IT"

ZUZU became

- Most downloaded App in Israel for 2 weeks

- Most downloaded Sports App in Israel for 1 month

- Over 150,000 downloads and counting

- Over 100,000 active users and counting

- Over 7,500 new gym zones added by users

- 52% connect improved performance to coffee drinking (Up from 23% of consumers)